Hola,

I’m Tony.

I make robots analyze and users feel.

I make robots analyze and users feel.

I design scalable digital products, bold visual identities, and break the occasional cumbia footwork.

I design scalable digital products, bold visual identities, and break the occasional cumbia footwork.

OSIGU

2023 - 2025

Key healthcare billing tools, improving clarity and usability across complex enterprise workflows.

Ya. for HSBC

2024

Designed mobile banking flows for young professionals in Mexico. Focused on cards, transfers, and UX clarity.

Amotius

2025

Built concept dashboards for an investor platform. Balanced brand, data, and ease of use.

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Supreme clientele

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Me

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Born in LA, raised in Guatemala.
I’m Tony, a multi-role designer with over a decade of experience.

I've had the privilege of working with global brands like Osigu, Kraken, and HSBC MX, delivering design systems, branded materials, white-label solutions, and enterprise platforms that are both functional and visually compelling.

When I’m not designing.
you can find me dancing salsa, hiking active volcanoes, or tackling 4x4 trails in the jungles of Central America.

Experience

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Multiple Clients

Senior Design Consultant

Since 2015

Designing for AT&T, Redbull, HSBC & more. Branding meets product design.

Osigu

Brand & Product Designer

Jun 2023 – Mar 2025

Rebuilt healthcare platforms & brand; integrated with Visa & JP Morgan.

5&5 / Tijoh

Product Designer

Feb 2023 – Jun 2023

Designed UI for food and edtech clients like Goop Kitchen and RTI.

Kraken

Brand Designer

Sep 2021 – Dec 2022

Ran creative for F1, DeFi, and Metaverse campaigns.

Lone Wolf Yeti

Creative Director

Jan 2021 – Sep 2021

Directed a team for two kids’ books from concept to print.

Inland Logistics

UI Designer

Mar 2021 – Jun 2021

Designed last-mile logistics UI and UX for San Francisco streets.

SolucionWeb.com

Design Intern

2016 – 2017

Created early UI & branding for EcoFiltro, Grupo Master.

Education / Certifications

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Bachelor of Science in Graphic Design

Universidad Rafael Landívar

2017 - 2021

Studio-based curriculum focused on brand systems, composition, editorial design, and digital media. Final thesis integrated user psychology and multisensory brand experiences.

UX Research & Design Specialization

University of Michigan

2024

Covered user research methods, prototyping, heuristic evaluation, and accessibility. Applied usability testing and design thinking to real-world product scenarios.

Gamification & Behavioral Design

Wharton School

2024

Studied intrinsic motivation, behavioral economics, and engagement loops. Applied to projects using frameworks like SAPS, Octalysis, and Fogg Behavior Model.

Product Ideation, Design & Management

University of Maryland

2025

Focused on product strategy, market validation, and MVP delivery. Developed business-aligned design workflows, prioritization frameworks, and stakeholder mapping.

We should

work together.

Anthony Jahir Chitay Barrientos

Senior Design Consultant.

Brand & digital product designer, salsa dancer.