YA, named after the colloquial affirmative expression, was developed as part of HSBC’s digital expansion in Mexico to provide a modern, flexible banking experience for young professionals (20-35) in major urban centers. With a modular and scalable design, the app allowed for quick feature rollouts and a seamless user experience.

As an external design consultant, I focused on both the design and UX aspects of the app, working on features such as transfers within HSBC and to external banks, credit management, card services, and transaction history. I conducted user research, including usability testing and feedback sessions, to ensure the interface was intuitive and met user needs.

By emphasizing usability, clear navigation, and brand consistency, YA reinforced HSBC’s commitment to digital innovation while providing a smooth, user-centered banking experience.