Hola,
I’m Tony.
Recent work
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OSIGU
2023 - 2025
Key healthcare billing tools, improving clarity and usability across complex enterprise workflows.
Ya. for HSBC
2024
Designed mobile banking flows for young professionals in Mexico. Focused on cards, transfers, and UX clarity.
Amotius
2022
Built concept dashboards for an investor platform. Balanced brand, data, and ease of use.
Supreme clientele
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Me
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Born in LA, raised in Guatemala.
I’m Tony, a product designer and UX researcher with more than a decade of experience across healthcare, banking, fintech, logistics, and global consumer brands.
I turn complicated operations into clear, testable products while balancing user needs, business requirements, technical constraints, and implementation realities.
When I’m not designing.
you’ll usually find me dancing salsa, flying, hiking active volcanoes, or taking my 4x4 into the Central American jungle.
Experience
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Banrural
UX Researcher
2025 – Today
Lead research for large-scale banking platforms, to inform product decisions.
Multiple Clients
Senior Design Consultant
Since 2015
Designing for AT&T, Red bull, HSBC & more. Branding meets product design.
Osigu
Brand & Product Designer
Jun 2023 – Mar 2025
Rebuilt healthcare platforms & brand; integrated with Visa & J.P. Morgan.
5&5 / Tijoh
Product Designer
Feb 2023 – Jun 2023
Designed UI for food and edtech clients like Goop Kitchen and RTI.
Kraken
Brand Designer
Sep 2021 – Dec 2022
Ran creative for F1, DeFi, and Metaverse campaigns.
Lone Wolf Yeti
Creative Director
Jan 2021 – Sep 2021
Directed a team for two kids’ books from concept to print.
Inland Logistics
UI Designer
Mar 2021 – Jun 2021
Designed last-mile logistics UI and UX for San Francisco streets.
SolucionWeb.com
Design Intern
2016 – 2017
Created early UI & branding for EcoFiltro, Grupo Master.
Education / Certifications
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Private Pilot Training / Single Engine
EVSA
2026 - Present
Training in navigation, aircraft control, and aviation safety, with hands-on experience in single-engine flight operations. Developing decision-making, situational awareness, and risk management skills in real-world conditions.
Pendo Admin
Pendo.io
2025 - 2026
Trained in product analytics, segmentation, dashboards, guides, funnels, paths, and in-app feedback workflows.
UX PM II & III
UXalliance
2025 - 2026
Advanced training in UX leadership, business integration, product strategy, and managing UX across multidisciplinary teams.
Product Ideation, Design & Management
University of Maryland
2025
Focused on product strategy, market validation, and MVP delivery. Developed business-aligned design workflows, prioritization frameworks, and stakeholder mapping.
UX Research & Design Specialization
University of Michigan
2024
Covered user research methods, prototyping, heuristic evaluation, and accessibility. Applied usability testing and design thinking to real-world product scenarios.
Gamification & Behavioral Design
Wharton School
2024
Studied intrinsic motivation, behavioral economics, and engagement loops. Applied to projects using frameworks like SAPS, Octalysis, and Fogg Behavior Model.
Bachelor of Science in Graphic Design
Universidad Rafael Landívar
2017 - 2021
Studio-based curriculum focused on brand systems, composition, editorial design, and digital media. Final thesis integrated user psychology and multisensory brand experiences.
We should
work together.
Anthony Jahir Chitay Barrientos
Senior Design Consultant.
Complex systems, clear experiences, and occasional salsa.
